FutureBeef: northern beef industry collaboration

Abstract

The provision of timely, relevant and accurate information, and the delivery of industry engagement activities are essential for the northern beef industry. However, it is difficult and inefficient for primary industry government organisations and industry bodies to do this in isolation by creating and maintaining beef-related information on their own websites, plus managing promotion and engagement with industry members.
FutureBeef provides a coordinated and collaborative approach to the delivery of online information, promotion and industry engagement, and continues to give the northern beef industry access to a 24/7 one-stop-shop for beef information.