The better berries program - coordinating research, development, extension and information for the Queensland strawberry industry

Abstract

“The Better Berries Program” was formed following intensive consultations with the Queensland strawberry industry. The program coordinates strawberry industry research and development. Its objective is a profitable, sustainable strawberry industry meeting the needs of consumers. Results have been outstanding with high adoption of research results by industry. The Better Berries Program has produced a profitable, sustainable change in the strawberry industry, the desirable end objective of all our research.