Queensland Pastures e-newsletter increases beef industry engagement

Abstract

In 2023, the 5-year Queensland Pasture Resilience Program (QPRP) was launched to address livestock industry threats such as land condition decline, pasture rundown, and pasture dieback through a state-wide integrated research, development and extension (RD&E) program. QPRP is delivered by the Queensland Department of Primary Industries (DPI) through a partnership between Meat and Livestock Australia (MLA), the DPI and the Australian Government through the MLA Donor Company. The aim of the QPRP is to increase adoption of improved pasture management practices across Queensland. The extension component engages with producers and industry personnel through awareness raising activities, face-to-face and online. Email newsletters (e-newsletters) are regularly used to communicate with an agricultural industry audience, however none were specifically targeted to people interested in pastures across Queensland. In 2024, the Queensland Pastures e-newsletter was created to provide timely management advice, industry updates and research findings from the QPRP. This paper reports the development and progress of the first six issues of Queensland Pastures.