FutureBeef: coordinated and collaborative delivery of online information for the northern beef industry

Abstract

FutureBeef is a collaboration between the Queensland, Northern Territory and Western Australian government departments and Meat & Livestock Australia to provide coordinated delivery of online information for the northern beef industry. Achievements 2018-2022 include: a website with 1222 pages and over 1.7M pageviews and 954,000 visitors; 49 webinars with almost 6900 registrations, over 3000 attendees and 27,200 webinar recording views; 54 eBulletins to 6288 subscribers, with an average open rate of almost 33% and click rate of 8.6%; Facebook, Twitter and Linkedin with 18,821 combined followers and over 85,000 engagements. The FutureBeef website is the key communication tool, while webinars, ebulletins and social media raise awareness and direct users to the website. Improvements to all these tools are critical to enhance user experience.